Deeley Group and Advent Communications celebrate 20 years ... - The Heart of England Forest

Construction and development company, the Deeley Group, and PR and Communications firm Advent Communications, united for a corporate tree planting day at the Heart of England Forest to celebrate their relationship, which has blossomed over the course of two decades.

We welcomed these two Coventry-based businesses to the Forest on what was a freezing cold day including sleet, snow, wind, rain and the occasional bout of sunshine. The small but mighty team of 12 volunteers managed to overcome the challenging weather conditions and planted an incredible 1,000 trees in just one day.

The Deeley Group began working with Advent Communications just a few weeks after the PR and communications business was launched 20 years ago, and this tree planting day was a great way for these two organisations to join together in celebration, build social networks, as well as make a tangible and positive impact on their local environment.

Dr Chris Iddon, design and build co-ordinator at Deeley Construction, said: “As a company, we take immense pride in doing all we can for the community and for ensuring we are as environmentally friendly as we possibly can be.

We have expertise in delivering energy efficient homes and BREEAM-rated education and industrial buildings – an industry standard for environmentally-friendly buildings – but taking part in a day like this is a reminder of how important it is to not only protect our environment but to actively improve it.

It was a fantastic day and it was great to join forces with Advent who have worked with the Deeley Group for 20 years. We’d encourage other companies to look at getting involved with the Heart of England Forest as they offer excellent team building days whilst having a positive impact on your local environment.”

Lee Corden, Advent Communications director, added: “It was a really good team effort all round and everyone really got into the spirit of the day. We were offered the chance to stop when we got to 850 trees, but we decided to push on and get to the 1,000 mark.

Advent and Deeley have been working together for two decades now and joining together for this event underlined the fact that the relationship between the two companies goes further than business.”


Deeley Group are the first developer to come and take part in a corporate tree planting day at the Forest, and we enjoyed hearing about the importance of the environment in relation to their work. We look forward to welcoming both companies back to the Forest soon!

If your company would like to learn more about corporate volunteering opportunities and make a positive impact on the environment, please get in touch at

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