Trees that give back at Piccadilly

We’re not used to dealing with pine trees in the Heart of England Forest, but when Whole Foods Market UK offered to plant a new native broadleaf sapling in the forest for every Christmas tree they sold over the festive period, we had to make an exception.

Christmas feels like a lifetime ago, but now that the dust has settled we’re gearing up to welcome Whole Food’s staff to plant the saplings their ‘Tree That Gives Back’ campaign will help to grow.

A tree for a tree

Over the Christmas period, Whole Foods sold over 1,000 Christmas trees, so in March their staff will be on site to plant a new woodland near Honeybourne. As Whole Foods’ Christmas trees are already ethically sourced, it will be great to see them get their hands dirty and go the extra mile to make sure their festive foliage does more good than ever this year!

Simon Fortune, an Associate Store Team Leader at Whole Foods Market and also a qualified forester, is thrilled to be able to bring together his work and passion: “I think this commitment is one we can be really proud of. It’s simple to execute and creates a tangible effect that, if you’ll pardon the pun, can only grow!

A tree for a Christmas tree!

“Planting an oak is a completely selfless way to support the environment of today and the future.”

Simon Fortune, Whole Foods Market

Tagging a Whole Foods tree in the forest

Not your average Christmas tree…

Working with Whole Foods to plant a woodland of very different Christmas trees has certainly excited our Partnerships Director and resident foodie Karen Woodgate: “So much gets thrown away at Christmas that it’s wonderful to see something lasting taking root in the forest thanks to people buying their Christmas tree. It will be great to get on my wellies and welcome Whole Foods to the Heart of England Forest!

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