Privacy Policy

Privacy Policy

Your personal information is being processed by The Heart of England Forest Ltd (“we”). We are committed to managing your personal information in accordance with current legislation and best practice. Our aim is to be responsible, relevant and secure when using your data.

Whenever you provide personal information we will treat that information in accordance with this Notice. We endeavour at all times to keep your data accurate and secure, and to honour your data preferences with regard to receipt of direct marketing e.g. email, mobile messaging and mobile telephone calls.

The Heart of England Forest Ltd is a UK registered charity founded in April 2003. Our registered charity number is: 04309564.

The Heart of England Forest Ltd mission is “the plantation, re-plantation, conservation and establishment of treed for the benefit of the public, together with the education of the public by the promulgation of knowledge and the appreciation of trees”. The charity at present employs no full time staff, but has been very active nonetheless. It currently owns and manages over 500 acres of woodland, much of it newly-planted.

 

What information we collect

To provide you with the best possible customer experience we may ask you to submit personal information such as your name, postcode, email address and mobile phone number. Providing this personal information helps us to provide you with a better experience e.g. not having to login to websites each time you visit and showing you content that really interests you.

Additionally we use web technologies e.g. cookies and web beacons, to automatically track and log limited personal data and link this with information you or other suppliers have provided. For detailed information on the Cookies we use please see our Cookies Policy here .

Anonymous data will be recorded for the purpose of reporting web traffic statistics, advertisement ‘click-throughs’, and/or other activities on our sites.

 

How we use your data

The personal information we obtain will be used for the following purposes.

Technical administration of the web site, enhancing your experience of the site, research and development, customer service, marketing, advertising targeting and making your personal data available to selected partners. This will include Dennis and our partners sending you information about products and services that will be relevant to you, by email, mobile messaging, postal mail or direct telephone contact. All of the above are subject to your stated preferences; we and our content partners will always make it clear how you can prevent i.e. opt-out of these uses.

We may use third party suppliers to provide part of our service to you. In some circumstances these providers may be based in countries outside the European Economic Area whose laws provide for a different standard of protection for your personal information than that provided under UK Law. In such circumstances we will have in place strict contractual arrangements that will require your information is processed securely, at least to a standard equivalent to the UK Data Protection Act 1998.

Your personal data will not be disclosed to state institutions and authorities except if required by law or other regulation. Before we release data on this basis, we will ensure that the information is being provided to a genuine and properly authorised investigation. If we are not satisfied that there are valid grounds for releasing the information, the Data Protection Act does not oblige us to do so. If we refuse to release the information, law enforcement agencies may obtain a court order requiring us to provide it.

 

Individual Choice

You can change your personal information preferences and/or details at any time by sending an email request to privacy@heartofenglandforest.com (including your full name, postcode).

You will ALWAYS be given a straightforward way to opt out from our direct marketing each time you receive a communication from us.

 

Access to Personal Information

If you wish, you can obtain a copy of any personal information we have about you by sending your request to The Data Controller, The Heart of England Ltd, 9-11 Kingly Street, London W1B 5PN.

We will provide you, at no charge, with a hard copy of the personal data that we keep about you within 30 days, although we will require proof of your identity. If you consider that the information we hold about you is incorrect, you may where appropriate, have the data erased, amended or updated.

 

Personal information security

The Heart of England Forest Ltd security policies, rules and technical measures have been implemented to protect your personal information from unauthorised or improper use and from accidental loss.

All our employees and data processors that have access to, and are associated with, the processing of your personal information are legally obliged to respect the confidentiality of your data and are bound by contract to do so.

Note that some of our websites provide forums where you can post information. When you do so, be aware that other visitors may collect any information you make public.

 

Privacy Support

If you have an enquiry or concern about our Privacy Notice, please contact: The Data Controller, The Heart of England Ltd, 9-11 Kingly Street, London W1B 5PN. If you are not satisfied with our response you may wish to contact the Information Commissioner via their website.

If we decide to change our Privacy Notice we will post these changes on this page so that you are always aware of what information we collect, how we use it and in what circumstances we disclose it.

In the event of any part of The Heart of England Forest Ltd either being sold or going into receivership, we reserve the right to continue to share your data to third parties in accordance with the latest preferences you have provided. You will be informed should any change of ownership occur, and the new owner will manage your personal information preferences.